Product Design, Visual Design, Brand Design
September 2014 – July 2016
Rubrik is an enterprise hardware and software company that eliminates backup software by integrating data orchestration, catalog management, and deduplicated storage into a single, secure, scale-out fabric. The company builds beautifully simple products for businesses to meet their most challenging data management needs.
As Rubrik’s first designer, I had the opportunity to set the foundation and direction for design. I was able to collaborate across multiple teams, including marketing, engineering, and product to help define a cohesive end-to-end experience.
Despite being an enterprise product, the goal was to make Rubrik into a memorable, design oriented brand. The company stands for bringing clarity to an industry overrun with complex products. The identity we built needed to reflect these values by being simple, modern, and clean.
Rubrik is in an industry that has traditionally spent very little time on design. We wanted to architect a product that combines the ease-of-use of a consumer application with the capabilities of traditional backup and recovery software. Once we had defined our high-level branding goals, I began translating our ideology to the product. The software needed to be easy to use, modern, purposeful, and elegant.
Day to day, I worked closely with customers, sales, engineers, and product to shape the ideal user experience and craft successful designs. This meant conducting user research, benchmarking competitive products, visiting customers in the field, testing workflows, and finalizing visual design. I also often worked with engineers to define the logic and architecture of the software to ensure that it would meet customer needs.
If we stamp a new VM at another site, it takes about 15 minutes to locate and attach daily, monthly, and annual job assignments. With Rubrik, it’s just a matter of searching for the server and assigning a SLA policy. We don’t think about crafting job schedules. Rubrik takes care of that once you specify your RTOs and RPOs.
Server and Storage Manager at Wabash National